Residential Direct Mail Demographic Mailing Lists

With Valassis Demographics you can reach every potential customer in your target geography and only the consumers most likely to buy. Postage regulations and pricing are ever changing, but direct marketers can always count on Valassis for maximum coverage of your desired geographic audience and maximum postage savings. That's our win-win proposition.

Take full advantage of postal discounts and target your best customers at the same time with key demographic data by ZIP code, census tract, carrier routes, or your targeted geographic area. Using census and behavioral data through our partnership with Claritas, a leading marketing information resource company, we apply more than 1,500 demographic and lifestyle data elements to our national database.

Valassis bundles key prospect profiles into well-defined segments of highly-desirable target markets so marketers can easily reach their best customers. The Valassis Demographics List is the perfect way to quickly and cost-effectively saturate predefined target markets.

Valassis Demographic and Lifestyle Markets Available Online


  • Age
  • Income
  • Education Level
  • Presence of Children
  • Seniors


  • Asian
  • African American
  • Hispanic


  • Do-It-Yourselfers
  • Health and Fitness
  • Travel


  • Home Value
  • Homeowners
  • Renters
  • Dwelling Type

How Valassis Puts Census Data to Work to Identify Demographics

More and more companies are studying population patterns and behaviors using census data. The U.S. Census provides an extensive source of demographic data to the public.

Valassis translates census data, in postal geography terms, to the carrier route level. We frequently update this data because carrier routes change and reflect differences in census data

Valassis Demographics presents an accurate yearly update of census data so users can make better decisions. This data product provides an extensive list of the most commonly used demographic variables across industries.

When you need to maximize response rates and minimize total mailing costs, Valassis Demographics has you covered. Target pre-selected markets or, if the online options do not meet your needs contact us at 1-800-695-0957 to discuss your precise niche target market. We will recommend a list incorporating a mix of the 1,500 demographic and lifestyle variables.