The Best of Both Worlds: Market Coverage and Penetration

The nation's largest direct mail marketing company, Valassis compiles America's most complete national resident and business list. At 100% coverage of all addresses, Valassis offers "saturation" opportunities for every mailer, large or small, to reach every possible customer in every neighborhood.

Valassis offers the largest commercially available Computerized Delivery Sequence (CDS) file in the U.S. Updated weekly, the file is enhanced by Valassis' internal List Services through our meticulous, proprietary scrubbing process. On average, we review 1.3 million addresses each week and find and correct 50,000 to 100,000 address errors in CDS processing.

National Counts

Save More on Postage with a Saturation Rate Discount

Fully qualified with the USPS, our lists meet all standards to receive saturation/walk sequence discounts. While postage continues to rise, many Valassis clients are able to lower their overall mailing costs by using our list and expertise to achieve the lowest possible postage rate. Mailers can attain the best postage rate tier because Valassis provides the maximum number of addresses in any neighborhood. This is called the "saturation rate," which can earn significant postage savings.

With Valassis Lists You Get:

• Better Coverage—Valassis has the most rural route city style addresses and reaches 27% more addresses than other national files for complete market reach.
• Better ROI—Reach geographic areas where only your best prospects reside, using the most cost-effective data on the market. Valassis cuts waste and increases return on advertising investment.
• Better Postal Discounts—With discounts at both the saturation and high-density levels, Valassis can save you money no matter how much or how little you mail.
• Better Deliverability—As the largest USPS customer, and mailer of our own file, Valassis goes to great lengths to ensure the deliverability of each and every address. We monitor mailer feedback to further maintain accuracy.
• Better Quality—Updated weekly via the United States Postal Service, Valassis edits the addresses through our proprietary system. The process results in such a high level of accuracy that the USPS actually uses Valassis' feedback to improve the USPS file quality..
• Better Processing Value—Because our file is CASS^TM certified, you avoid paying your lettershop for this processing.

Valassis is accurate because we have to be. We mail our own file – Over 70 million mail pieces each week! Therefore you can confidently blanket entire regions of prospective customers, leaving out areas where you know that customers cannot be found, while maintaining the greatest postal discounts. Order by any geography online or contact us at 1-800-695-0957 to discuss your geographic area needs.