New Movers Based on Postal Intelligence

The Valassis New Mover list contains up to 30% more new movers than any other major resource.

The Valassis national database flags each unoccupied home on the file as soon as the address is vacated. We then combine postal updates and our patent-pending data verification procedure to identify the new occupants of those homes. This "Postal Intelligence" enables Valassis to accurately track addresses as they move from an unoccupied to an occupied status.

Our new mover file is 5 digit ZIP/Automation ready. Therefore, the file can bypass standard CASSTM processing which saves time and money as it can be loaded right into the standard presorting process.

Where other new mover resources are solely deed or telecommunications-based, the Valassis New Mover file goes further by incorporating Postal Intelligence to identify new movers and new construction records.

Adding to the comprehensiveness of the Valassis New Mover file is our New Construction component. When merged with other new mover files, our New Construction records are up to 98% unique. These households can account for up to 15% of each Valassis New Mover update.

New Movers Sources Include


  • Postal Intelligence
  • New Construction
  • Telco
  • Deed

With each change of address come new consumer needs. Target more new movers than any other source online or contact us at 1-800-695-0957 to discuss your new mover marketing needs.