Valassis Delivers New Home Owners Before the Paint Dries

A move into a newly constructed home is typically an upwardly mobile move, which is an indicator of increased buying power. Subsequently, these new movers can budget higher for new home décor, furnishings, and services than those moving into pre-owned homes.

Speed-to-market is essential in winning the patronage of new homeowners, and with Valassis you can be the first one in the mailbox. As the most complete source of new construction homes, Valassis delivers these new movers earlier than any other provider of new move data. Identified by their "move-in" dates, these new homebuyers do not show up on other lists until well after they have settled in.

Real estate developers must let the US Postal Service know that they will have a new home and/or neighborhood to deliver mail to before the first shovel hits the dirt. Since new home construction can take from 6-12 months, these "pending neighbors" will remain inactive on the USPS file until they move in. When these families move in and the USPS begins delivering mail, Valassis activates them as New Construction families and offers them to you weekly.

Newly-Built Home Buyers:

  • Spend 3X the amount of the average consumer in the first 9 months of residency and 8X more within the first 2 years.
  • Spend over 32% more than existing homebuyers in the first year on home furnishings, appliances, property repairs, and alterations.
  • Spend an average of $5,600 on home furnishings and appliances.
  • Make 51% of their new home purchases within the first 3 months of moving in, 72% within 6 months, and 90% within 9 months.

Targeting Selections Include:

  • Age
  • Gender
  • Income Range
  • Head of Household
  • Home Value
  • Move In Date
  • Dwelling Type
  • Renter/Owner

New Construction Homes Only

Updated weekly, only addresses of newly constructed residences make it onto this list of new movers. Compiled directly from our USPS postal feed, 100% of the new addresses are Single Family Dwelling Units (SFDU's) or Multi Family Dwelling Units (MFDU's) not previously occupied. P.O. Boxes are not included unless they are the only means for residents to receive mail.

Houses that receive a new street name, ZIP Code, or carrier route are not defined as new construction and are not included in this file. Refurbished construction also is not included in this file.

Reach high-spending consumers at the pivotal stage of deciding what and where to buy with the only list of new construction addresses on the market. Target new homeowners in your area online or contact us at 1-800-695-0957 to discuss your new homeowner needs.