Valassis List Case Study

Industry: Home Decor, Furnishings Catalog

Mailer Objective
To drive sales of home decor and furnishings by reaching owners of newly built homes.

Valassis List Products
Valassis New Construction

Selection

  • Weekly

Results
The Valassis New Construction file has proven to be an invaluable source for unique new mover addresses not found on any other new move database (over 90% unique). This home furnishings catalog profits from the higher average orders that people moving into newly constructed homes place for home furnishings than other new movers. The catalog marketer also has benefited from increased traffic to its online store with each mailing to New Construction households.

Valassis Lists case studies are provided for informational purposes only and shall not be construed to predict future outcomes of other direct mail campaigns.