Valassis List Case Study

Industry: Automobile

Mailer Objective
Drive new business to their Service Department.

Valassis List Products
Valassis Demographics

Selection

  • Income
  • Home Value
  • Age
  • Homeowners/Rental

Results
Knowing that owners of automobiles who live in higher income neighborhoods are more likely to use a dealership for service than a service station, these dealerships targeted high income homeowners in their market areas.

Valassis Demographics provided the right targeting needed for this campaign, resulting in an increase of customers to the service departments.

Dealerships also recognize that acquiring these new customers leads to repeat business and new car sales over the lifetime of the customer.


Valassis Lists case studies are provided for informational purposes only and shall not be construed to predict future outcomes of other direct mail campaigns.